Thursday, 17 May 2018

what cleaner beauty means to me

i believe that clean beauty is important for everyone. and i've personally been using a natural skincare, bodycare and haircare regimen for the last 12 years of my life.... here's why...

in my late teens i had a job at a well-known high street cosmetics company, and it took me a long while to learn that the products we were marketing as 'green', 'eco' and 'natural' were actually rammed full of ingredients that were toxic. i felt so annoyed that a company could so easily misrepresent themselves - and people would so easily fall for the marketing and pay such a high price for those products.

i guess there's three things to this:

  •  firstly, people don't tend to look at ingredients labels - usually they tend to look at an advertisement and a price label
  •  secondly, people do like the idea of a 'greener' brand
  •  thirdly, people see usually the origins of a companies ethos and not how it develops - The Body Shop used to be similar to Lush (actually they are sort of half sisters) and the products were hand made, and then the company expanded and was bought by L'Oreal. now, inherently i think the brand is much the same as it was before that takeover, as with most mass production, there seems to be a dip in quality if you want to see the same price. anyhow, the important thing here is, whilst some of the ingredients are fairtrade, lots of the rest of them are toxic, and it's very different from where the brand started. 

one item that comes to mind as a particular bestseller from those days was the Hemp Hand Cream, which was always bought by people who thought that it was an eco product, partly because of the packaging and the name - but it rates a scary 8 on the EWG website!!

which leads me to one of the most important steps in my cleaner beauty journey - the EWG website. the Environmental Working Group have put together the Skin Deep Database, where they are continually adding new products and scoring them in terms of their levels of toxicity (0 is not toxic, 10 is super toxic). it's been a really helpful resource for me when looking for new products or ingredients. unfortunately not all products are on there, but i often type in the ingredients.

the main problem i had from switching over to cleaner beauty products was actually how my skin reacted! i'd been using a simple routine for a few years and then as soon as i added natural skincare products i started to break out. i was 19 and i got my first proper spots! not very good for my self confidence at uni... i was supposed to be past that now.

it turns out that a lot of the cheaper natural skincare brands used heavy oils which really don't work well with my skin (arguably most skin under the age of 50). and seriously 12 years ago the whole natural skincare market was nowhere near as vast, comprehensive or well-researched as it is today!

but i was sure that it was the best decision for my skin. and here's the main reason why i stuck with natural skincare even when i had acne....

some of what we put on our skin may be absorbed into our body.

for me i didn't need a percentage, even if it was just 1% it was too much. and there are certain places in my body where i know the % has to be higher - like my lips, my eyes, my underarms.

and so, i slowly experimented, trying out new products until i found my HG (Holy Grail) for each thing in my arsenal. and there was so much experimenting and failure, that i even started my YouTube channel to document the things i liked and the things i didn't. also, because not many of my friends seemed to care about what they put on their skin (although that is changing a little now, thanks to Goop), i found a community of like-minded people who i trusted to recommend me new products.

it's important when you start on your cleaner beauty journey to be know your boundaries as to what you think is acceptable and how you'll choose your products, because every single company is different. some are really into small production and supporting small/local businesses. some are very much into sourcing high quality ingredients. some are into trying to get 'better-for-you' products into the wider market. each of them have their benefits.

for me, i like a range of brands and love to support them if the products are of good quality. and i do find that a lot of companies have a champion product that stands out amongst the rest. if you're not familiar with natural beauty brands, i would recommend getting a bunch of samples from various online stores, so you can try some things out.


it also helps with not spending too much money on products that don't work for you. because the prices of some of these products are pretty high! you can get samples or minis from Naturisimo, Content Beauty and Glow Organic.

keep an eye on my YouTube channel for reviews of my HG products, like my favourite natural deodorant or my favourite natural under-eye concealer. and please keep asking me for specific items you'd like to see a review of. i've really began experimenting again, after using the same products for years on end - mostly because, vain as it sounds, i started to see fine lines on my face and wrinkles on my forehead, and wondered if there was a natural solution to slowing down that process. i also wanted to try out some of the incredible new organic makeup lines available - because there're LOADS to try!

much of what my content is about is trying out products and reviewing them so there's another voice and opinion out there. how else would you know that the Weleda Pomegranate Regenerating Body Oil makes your legs look silky smooth and smell delicious all summer? there are more and more voices speaking for the cause of cleaner beauty, and i'm proud to be among them so i can help you find products that perform.

so, if i were to give you a place to start i'd say to start with your most used item and google like crazy for alternatives and seek video/blog reviews of them. ask your favourite instagrammers for advice and what they might suggest. seek truthful people who seem similar to you in terms of skin type/hair type etc. what works for one person doesn't always work for another - but if their skin is similar it's more likely to help!

obviously cleaner beauty is just a part of a more holistic picture - i think most skincare 'problems' stem from something deeper than skincare, so make sure you look at the whole of your life.


final thing to say is, this post was written in conjunction with the fabulous Weleda and their #CleanerBeauty campaign - they're a fabulous brand to start off with, and perfect if you have kids (my son has only ever used Weleda products - toothpaste, body wash, nappy cream - since he was a tiny baby). also Pete has used their Skin Food for years as his daily moisturiser. i was so honoured to be a part of spreading the message of cleaner beauty.

any questions you have, please ask - i'm here to help x

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